Executive Summary: Soaps
100% Organic Soaps / Storefront: Summer 2025
Nattur Soaps Artisan Collection
Nattur Soaps Artisan Collection
Reconnect to nature’s essence. Our botanical soaps are handcrafted with organic oils, therapeutic clays, natural exfoliants, and pure essential oils to nourish and restore your skin.
Executive Summary
Nattur Soaps is a wellness-driven artisan soap brand committed to offering natural, handcrafted
Products that reconnect individuals with the healing power of nature. Inspired by a life-changing health
Experience, the founder developed Nattur as a response to the rising demand for clean, earth-aligned Skincare.
With a focus on sustainability, transparency, and skin-loving botanicals,
Nattur Soaps aims to serve a conscious, eco-aware market looking for integrity and purity in skincare.
Company Description
Nattur Soaps by Terra Nostra Organics is a purpose-driven skincare company offering handmade 100% organic.
Soaps that are free of harsh chemicals, synthetic fragrances, and preservatives. Each soap is crafted in small batches using organic oils, botanical clays, and essential oils to reflect nature’s ability to nourish
100% Orrganic
And heal. The brand values simplicity, sustainability, and story-based wellness, making it a trusted
Choice for clean beauty seekers.
Target Audience
Nattur targets individuals aged 25–55 who prioritize clean beauty, sustainability, and health-conscious living. These consumers typically seek transparency in ingredients, favor artisan craftsmanship, and
Actively choose products that align with natural living and holistic wellness.
Products and Services
Nattur’s inventory includes 18 artisan soaps, each formulated with unique ingredients like turmeric,
Charcoal, honey, rose clay, volcanic ash, and more. Each soap has a clear skin benefit — detox,
Moisturize, exfoliate, or soothe — and is available online with full ingredient listings, scent profiles, and usage recommendations.
Ingredients include organic coconut oil, olive oil, shea and cocoa butters, essential oils, clays, and
Botanical additives. Products are sold as individual bars, bundles, and soon, subscription boxes.
Pricing: $9.50 per bar with bundles starting at $26. Profit margins range from 68%–73% on retail sales.
Marketing and Sales Strategy
Nattur’s online presence includes an e-commerce site, an Instagram-forward brand image, and landing
Pages for seasonal promotions. Key marketing tactics include influencer campaigns, content creation,
Clean beauty blog outreach, and social media engagement.
Sales will be conducted through direct-to-consumer e-commerce, local markets, and boutique
Wholesale partnerships. Gift bundles, subscription offers, and curated seasonal collections are planned
To drive repeat purchases.
Financial Projections
Year 1 revenue is projected at $36,000 with approximately $18,000 in operating expenses. Estimated
Profit: ~$18,000. Startup costs of $3,000 cover materials, branding, and website launch. Break-even is
Expected within the first 3–4 months of consistent sales.
Management and Organization
The business is founder-led, with roles including: – Founder: product development, brand direction, and quality control – Production Assistant (contract): batching and packaging – E-commerce Manager
(contract): online operations, fulfillment – Marketing Consultant (freelance): content, ads, influencer
Strategy – Bookkeeper (freelance): financials and compliance
The structure is intentionally lean to allow scalable growth.
Funding Needs
Nattur seeks $10,000–$15,000 in startup capital to fund: – Inventory, packaging, and website setup –
Marketing campaigns and influencer collaborations – Market booth equipment and initial subscriptions
The funding will enable rapid brand visibility and allow small-batch operations to scale effectively.
Unique Value Proposition
Nattur’s UVP is rooted in authenticity, nature, and healing. The brand’s story-driven identity,
transparent ingredients, and artisan formulation distinguish it in a competitive space. Every bar of
Nattur Soap is a reconnection — to wellness, to simplicity, and to nature itself.